A Ranch Salad Dressing Manufacturer Has Developed a New Recipe

Multiple Choice

A ranch salad dressing manufacturer has developed a new recipe for its ranch dressing and is planning a consumer taste test. Researchers in the test kitchen want to measure whether there is a difference in consumer opinions between the old recipe and the new recipe. Company researchers believe that consumer reaction to the new dressing will depend on gender so they decide to block on gender. To do this, they create blocks for female adult consumers and male adult consumers. They then randomly assign subjects in each block to taste dressings using the new and old recipe. Following the taste test, participants respond to a questionnaire about the dressings they tasted. Is this an effective design for this study?

A) Yes
B) No