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Sam Is a Manager of a Fast- Food Restaurant That

Question 91

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Sam is a manager of a fast- food restaurant that serves only hamburgers and french fries. He fails to realize changes in the environment, such as a trend toward health consciousness. He continues to limit his menu to greasy burgers and states that customers will return when the weather gets better. Which cognitive bias does Sam have?


A) Projection
B) Frequency
C) Representativeness
D) Cognitive dissonance

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