A Company Developed a New Product, Experienced a Sudden Growth

Multiple Choice

A company developed a new product, experienced a sudden growth in demand and invested heavily in new production equipment. What risk are they facing?

A) That demand will accelerate as the diffusion curve reaches the plateau stage
B) That demand will accelerate as the diffusion curve reaches the tipping point
C) That demand will slow down as the diffusion curve reaches the plateau stage
D) That demand will slow down as the diffusion curve reaches the tipping point