Multiple Choice
Which three of the following best describe useful applications of data mining?
A) Building up customer purchase histories to target promotions
B) Credit risk assessment in financial services
C) Creating address- merge mailing to specific customers
D) Accurately and rapidly carrying out payroll calculations
E) Identifying underlying drivers of demand (e.g. demographic factors)
Correct Answer:

Verified
Correct Answer:
Verified
Q38: Which of the following is a major
Q39: Organisations that want to support current strategies
Q40: Which of the following is not an
Q41: Which of the following is not an
Q42: Which of the following is not an
Q44: Competitors may find it difficult to identify
Q45: Which of the following would not require
Q46: Which of the following is a way
Q47: IT increases value for customers, enables firms
Q48: What is meant by the term 'capital