Why Is It Important That Objectives Are Measurable

Multiple Choice

Why is it important that objectives are measurable?

A) Reward systems depend on meeting targets so it is vital that measurements are taken so that performance- related pay and bonuses can be calculated.
B) Strategy is best evaluated using quantitative data so measurements must be taken.
C) Controlling strategy implementation and evaluating the outcomes of a strategy depend on being able to measure organisational performance against targets.
D) All of the key measures of business performance are financial and so setting financial targets is vital.