Why Do Retailers Use Composite Segmentation

Multiple Choice

Why do retailers use composite segmentation?

A) Demographic segmentation makes it impossible to attract people who do not fit into the demographic categories used.
B) Demographic segmentation identifies customers but not their needs.
C) Benefit segmentation does not identify the customers' needs.
D) Geographic segmentation creates an unmanageable retail market.
E) Benefit segmentation requires the application of complex statistical forecasting.