Composite Segmentation Plans Use Multiple Variables to Identify Customers in the Target

Multiple Choice

Composite segmentation plans use multiple variables to identify customers in the target segment and define target customers by: benefits sought, lifestyles, and demographics.

A) benefits sought, lifestyles, and demographics.
B) benefits sought, geographic, and demographics
C) benefits sought, IQ, and demographics.
D) benefits sought, lifestyles, and usage
E) None of these.