The Main Difference Between Direct-Mail Retailers and Catalogue Retailers Is

Multiple Choice

The main difference between direct-mail retailers and catalogue retailers is that direct-mail retailers are:

A) highly involved in database management
B) businesses that have low start-up costs
C) consistent with catalogue retailers in that they maintain long-term relationships
D) primarily interested in a single sale from a specific mailing while catalogue retailers maintain relationships with customers over time
E) usually considered junk mail and are discarded