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How Can a Service Retailer Best Cope with the Some

Question 5

Multiple Choice

How can a service retailer best cope with the some of the problems associated with the intangibility of service?


A) Solicit customer evaluations and complaints.
B) Increase staffing at peak demand times.
C) Emphasize quality control.
D) Use mass production.
E) Use low prices during off-seasons to help match supply and demand.

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