Why Do Movie Theatres Sell Tickets for an Afternoon Showing

Multiple Choice

Why do movie theatres sell tickets for an afternoon showing at a lower price than the 7 p.m. showing of the same movie?

A) To make sure the service offered in consistent
B) To deal with the perishability of services
C) To deal with the intangible characteristic of services
D) To deal with the incompatibility characteristic of services
E) To minimize inventory losses