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    Retailing Management Study Set 3
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    Exam 15: Appealing to the Customer: Retail Communication Mix
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    Why Is Marginal Analysis the Most Economically Correct Method for Setting
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Why Is Marginal Analysis the Most Economically Correct Method for Setting

Question 17

Question 17

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Why is marginal analysis the most economically correct method for setting communication budgets?

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Marginal analysis is based on the econom...

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