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As Part of a Retailing Strategy, a Retailer Looks to Changes

Question 29

Multiple Choice

As part of a retailing strategy, a retailer looks to changes in demographics and responds to these changes with their retail mix. The following are examples of demographic trends except:


A) the growth of the elderly population
B) the rising number of two-income families
C) the increased emphasis on customer service
D) the retirement of the Baby Boomers
E) the growth of minority segments

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