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    Strategic Marketing Study Set 2
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    Exam 2: Situation Assessment: the External Environment
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    A Broad,subjective Search for Trends Across Media and Other Environments
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A Broad,subjective Search for Trends Across Media and Other Environments

Question 22

Question 22

Multiple Choice

A broad,subjective search for trends across media and other environments is known as .


A) positioning
B) data mining
C) coolhunting
D) targeting

Correct Answer:

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