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    Marketing Real People Real Choices Study Set 5
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    Exam 8: Create the Product
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    Customers Usually Know a Good Deal About ,Are Loyal to Specific
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Customers Usually Know a Good Deal About ,Are Loyal to Specific

Question 3

Question 3

Multiple Choice

Customers usually know a good deal about ,are loyal to specific brands,and spend little,if any,time comparing alternatives.


A) homogeneous products
B) specialty products
C) convenience products
D) shopping products
E) commodities

Correct Answer:

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