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Burger King Developed a New French Fry to Compete with McDonald's

Question 37

Multiple Choice

Burger King developed a new french fry to compete with McDonald's world's best french fry.The specifications included that the crunch would last for seven or more chews.The product failed because consumers did not like the fry as well as McDonald's fry.Burger King did not the idea for both technical and commercial value.


A) look at the benefits of
B) screen
C) advertise
D) style
E) promote

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