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    Marketing Real People Real Choices Study Set 5
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    Exam 8: Create the Product
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    The for a Guest Paying for a Night's Stay at a Hotel
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The for a Guest Paying for a Night's Stay at a Hotel

Question 16

Question 16

Multiple Choice

The for a guest paying for a night's stay at a hotel is rest and sleep.


A) core product
B) generic product
C) augmented product
D) value- deliverable product
E) customized benefit

Correct Answer:

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