Why Is Successful New- Product Introduction Becoming Increasingly More Difficult

Multiple Choice

Why is successful new- product introduction becoming increasingly more difficult?

A) New- product development costs are so low that any company with a good idea can create a new product.
B) Government regulations have become so stringent that new products are usually years in the testing stage while waiting approvals.
C) Products become outdated at a much faster rate than ever before.
D) Creating new products is not costly.
E) Many international companies are engaging in product innovation.