Average Collectors of an Artist's Collectible Miniatures Will Buy Four

Multiple Choice

Average collectors of an artist's collectible miniatures will buy four new ones each year.The collectibles are available at a number of different retail locations and from several different catalog retailers.As part of her _ program,the owner of The Door Gift Shop sends her customers,who are collectors,a postcard every time the store adds a new one to her store's inventory.

A) marketing with a product- orientation
B) transactional marketing programs
C) product fragmentation strategy
D) undifferentiated marketing
E) CRM