CRM Firms Focus on Increasing Their Share of the Customer's

Multiple Choice

CRM firms focus on increasing their share of the customer's business because _.

A) it is usually easier but more expensive to keep an existing customer than to get a new customer
B) customers come and go so quickly
C) it is easier and less expensive to keep an existing customer than to get a new customer
D) it is harder but less expensive to keep an existing customer than to get a new customer
E) it is always hard and expensive to get new customers