Multiple Choice
PRIZM is _ _.
A) a positioning strategy used in the introduction of new consumer products
B) a method of removing heterogeneous variables from a target market
C) a method of data mining used by marketing managers to implement market development strategies
D) a method of confirming that the chosen target market is representative of the ideal market segment
E) a database that classifies every U.S.zip code according to demographic and lifestyle characteristics
Correct Answer:
Verified
Correct Answer:
Verified
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