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Is a Well- Known System Based on Psychological Traits That

Question 122

Multiple Choice

is a well- known system based on psychological traits that correlate with consumer behavior; it divides the entire U.S.population into segments and then sells pieces of this information to clients for specific strategic applications.


A) Socioeconomic reporting
B) PRIZM
C) VALS2
D) Geodemographic
E) Behavioral analysis

Correct Answer:

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