A Description of How Business- To- Business Marketing Differs from Consumer

Multiple Choice

A description of how business- to- business marketing differs from consumer marketing must include the fact that business- to- business marketing _.

A) typically uses competitive bidding and price negotiations
B) consists of frequent impulse purchases
C) usually has one person involved in the decision
D) emphasizes advertising more than any other element of the promotion mix
E) is composed of many individual and household customers