Which of the Following Statements About Organizational Marketing Is True

Multiple Choice

Which of the following statements about organizational marketing is true?

A) Demand for products in the organizational market is derived from demand for consumer products.
B) Joint demand is not a factor.
C) Organizational marketers have a broad customer base and a large number of buyers.
D) The average purchase size in organizational marketing is much smaller than the average purchase size in the consumer market.
E) Most demand for organizational markets is fixed.