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    Marketing Real People Real Choices Study Set 5
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    Exam 6: Business-To-Business Markets: How and Why Organizations Buy
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    Business- To- Business Marketing Demand Is Because a Business's Demand
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Business- To- Business Marketing Demand Is Because a Business's Demand

Question 37

Question 37

Multiple Choice

Business- to- business marketing demand is because a business's demand for goods and services comes either directly or indirectly from consumers' demands.


A) derived
B) micro- dependent
C) price inelastic
D) value- added
E) price elastic

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