A Description of How Business- To- Business Marketing Differs from Consumer

Multiple Choice

A description of how business- to- business marketing differs from consumer marketing must include the fact that business- to- business marketing _.

A) involves more frequent purchases than are made in the domain of consumer marketing
B) has only a single individual in the role of decision maker
C) has a high number of purchases that are low risk and low cost
D) has derived demand
E) is not geographically concentrated in certain areas