Which of the Following Statements About Organizational Marketing Is NOT

Multiple Choice

Which of the following statements about organizational marketing is NOT true?

A) Organizational marketers have a narrow customer base and a small number of buyers.
B) Organizational marketers are geographically concentrated.
C) Some consumers are included in the market.
D) Most demand for organizational products is derived and inelastic.
E) The size of purchases made in organizational marketing is much larger than those made in consumer marketing.