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    Marketing Real People Study Set 3
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    Exam 6: Business-To-Business Markets: How and Why Organizations Buy
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    Why Are Materials That Represent Only a Small Percentage of the Total
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Why Are Materials That Represent Only a Small Percentage of the Total

Question 30

Question 30

Essay

Why are materials that represent only a small percentage of the total cost of manufacturing a product more likely to have inelastic demand than major components?

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Inelastic demand means the demand stays ...

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