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    Exam 5: Consumer Behavior: How and Why We Buy
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    Is at Work When a Person Changes as a Reaction
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Is at Work When a Person Changes as a Reaction

Question 119

Question 119

Multiple Choice

is at work when a person changes as a reaction to real or imagined group pressure.


A) Empathy
B) Ambiguity
C) Conformity
D) Synergy
E) Entropy

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