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    Marketing Real People Real Choices Study Set 5
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    Exam 4: Marketing Research: Gather,analyze,and Use Information
  5. Question
    Is the Extent to Which the Research Measurement Techniques Are
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Is the Extent to Which the Research Measurement Techniques Are

Question 120

Question 120

Multiple Choice

is the extent to which the research measurement techniques are free of errors.


A) Reliability
B) Validity
C) Flexibility
D) Responsiveness
E) Representativeness

Correct Answer:

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