A Company Wanted to Know If There Was Enough Demand

Multiple Choice

A company wanted to know if there was enough demand for video conferencing and other forms of video networking through laptop computers to make it profitable to offer this feature.Its marketing research department engaged in and discovered that 48 percent of laptop owners use their computer while undressed or in their underwear.

A) hierarchical research
B) exploratory research
C) ethnography
D) projective data
E) experiential research