An Automobile Company Was Preparing for the Launch of Its

Multiple Choice

An automobile company was preparing for the launch of its first full- sized truck.The ad agency for the account used when it deployed researchers to the field to understand the psyche of full- sized truck owners.The team hung out at events such as hunting shows for several months with the target market.

A) telephone interviews
B) mechanical observation
C) ethnography
D) face- to- face interviews
E) observation method