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    Marketing Real People Real Choices Study Set 5
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    Exam 4: Marketing Research: Gather,analyze,and Use Information
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    To Take Advantage of the Massive Amount of Data Now
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To Take Advantage of the Massive Amount of Data Now

Question 107

Question 107

Multiple Choice

To take advantage of the massive amount of data now available,sophisticated analysis techniques called are becoming a priority for many firms.


A) data qualification
B) prospecting
C) cold calling
D) data mining
E) data tallying

Correct Answer:

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