Essay
A catalog retailer specializes in selling items including ceramic figures,paintings,books,and other decorative items related to endangered animals.The company is considering donating 10 percent of its net profit to the World Wildlife Foundation (WWF).This idea may attract more customers who like the idea of a portion of their money supporting this charity that works to save species.What would an example be of primary and secondary data that the retailer can use in its marketing research?
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