The Paradise Surf Store Carried Everything the Serious Female Surfer

Multiple Choice

The Paradise Surf Store carried everything the serious female surfer needed to ride the waves.It displayed lightweight surfboards with flowers painted on them stacked along the walls of the store.It also had clean,well- lit dressing rooms for trying on wetsuits and knowledgeable staff who knew what a woman needed to succeed in an essentially male- dominated sport.These items together created its .

A) store image
B) atmospherics
C) media plan
D) store layout
E) merchandise assortment