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    Marketing Real People Real Choices Study Set 5
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    Exam 15: Deliver Value Through Supply Chain Manage-Ment: Channels of Distribution and Logistics
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    The Producer- Retailer- Consumer Channel Is
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The Producer- Retailer- Consumer Channel Is

Question 35

Question 35

Multiple Choice

The producer- retailer- consumer channel is .


A) a rarely used channel form
B) the shortest indirect channel
C) the shortest direct channel
D) the most efficient channel
E) also referred to as a triple channel

Correct Answer:

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