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    Exam 15: Deliver Value Through Supply Chain Manage-Ment: Channels of Distribution and Logistics
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    Increasingly Commonplace Today Is the Appearance of Two Different Franchise
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Increasingly Commonplace Today Is the Appearance of Two Different Franchise

Question 60

Question 60

Multiple Choice

Increasingly commonplace today is the appearance of two different franchise chains under the same roof,such as Pizza- Hut and Taco Bell.This is an example of a(n) marketing system.


A) horizontal
B) cooperative
C) administered
D) vertical
E) conventional

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