Multiple Choice
The second step in developing a competitive advantage is to turn a distinctive competency into a -- one that is important to customers.
A) culture
B) service
C) differential benefit
D) demand
E) need
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q41: Within the context of the marketing mix,
Q108: A _ orientation is a management philosophy
Q109: The World's Most Famous Surf Shop could
Q110: The mother didn't want to have a
Q112: To be part of the the consumers
Q115: The impact on society of TV shows
Q116: is the buying and selling of products
Q117: Although a want may be something to
Q118: ROI is a marketing acronym for customers
Q147: Marketers define a need as the difference