Which of the Following Statements Is Not True

Multiple Choice

Which of the following statements is not true?

A) Dissatisfied customers can increase an employee's job dissatisfaction.
B) Satisfied employees are likely to be more productive.
C) In service organizations, customer retention and defection are highly dependent on how front-line employees deal with customers.
D) The most effective way to improve job satisfaction is a raise in pay.
E) Satisfied employees increase customer satisfaction and loyalty.