Question 1

Intention is part of the process a consumer goes through once they have formed a perception of a product but have not actually purchased it.

Accepted Answer

A) True 
 B)False  True

Question 2

What we retain in memory is called:

Accepted Answer

A)  Selective retention 
B)  Selective comprehension 
C)  Selective span 
D)  Selective attention A

Question 3

Thoughts that we think are fact, which we derive from perceptions, are known as:

Accepted Answer

A)  Beliefs 
B)  Attitudes 
C)  Perceptions 
D)  Values A

Question 4

The second level in Maslow's hierarchy of needs is the need to feel safe.

Accepted Answer

A) True 
 B)False

Question 5

The hospitality customer who is older than 55 years of age is:

Accepted Answer

A)  A mature traveler 
B)  A business traveler 
C)  A baby boomer traveler 
D)  A pleasure traveler

Question 6

People who travel outside the country for business or pleasure are called:

Accepted Answer

A)  Cultured travelers 
B)  International travelers 
C)  Mature travelers 
D)  Pleasure travelers

Question 7

A pleasure traveler is a customer who purchases hospitality products in order to conduct business.

Accepted Answer

A) True 
 B)False

Question 8

How we judge and react to beliefs is due to our:

Accepted Answer

A)  Integrity 
B)  Values 
C)  Attitudes 
D)  Intentions

Question 9

Intention is what the consumer is planning or not planning to make.

Accepted Answer

A) True 
 B)False

Question 10

A thought that we think is a fact is called a value.

Accepted Answer

A) True 
 B)False

Question 11

Maslow's hierarchy of needs states that people are motivated by:

Accepted Answer

A)  Consumer behavior as a process 
B)  Effective marketing 
C)  Differing levels of needs 
D)  Free choice

Question 12

Reference groups are important in figuring out how to market your product.

Accepted Answer

A) True 
 B)False

Question 13

Cognitive dissonance happens when attitudes and behaviors don't mesh.

Accepted Answer

A) True 
 B)False

Question 14

Consumer behavior is purposeful and goal oriented is the tenet of which consumer behavior principle?

Accepted Answer

A)  Principle 5 
B)  Principle 3 
C)  Principle 2 
D)  Principle 1

Question 15

There are many different types of hospitality customers.

Accepted Answer

A) True 
 B)False

Question 16

Selective attention is when we retain what we remember about an image.

Accepted Answer

A) True 
 B)False

Question 17

In order to be classified as a mature traveler you need to be 55 years old.

Accepted Answer

A) True 
 B)False

Question 18

Which choice is not a part of the selective hierarchy?

Accepted Answer

A)  Selective span 
B)  Selective comprehension 
C)  Selective acceptance 
D)  Selective attention

Question 19

Internet advertisements, TV commercials and advertisements are examples of:

Accepted Answer

A)  Brand advocacy 
B)  Stimuli 
C)  Signage 
D)  Branding

Question 20

Consumers who purchase a combination of room and amenities for an inclusive price are part of the_________ market.

Accepted Answer

A)  Mature 
B)  International 
C)  Package 
D)  FIT

Exam 8: Understanding Individual Customers

Intention is part of the process a consumer goes through once they have formed a perception of a product but have not actually purchased it.

What we retain in memory is called:

Thoughts that we think are fact, which we derive from perceptions, are known as:

The second level in Maslow's hierarchy of needs is the need to feel safe.

The hospitality customer who is older than 55 years of age is:

People who travel outside the country for business or pleasure are called:

A pleasure traveler is a customer who purchases hospitality products in order to conduct business.

How we judge and react to beliefs is due to our:

Intention is what the consumer is planning or not planning to make.

A thought that we think is a fact is called a value.

Maslow's hierarchy of needs states that people are motivated by:

Reference groups are important in figuring out how to market your product.

Cognitive dissonance happens when attitudes and behaviors don't mesh.

Consumer behavior is purposeful and goal oriented is the tenet of which consumer behavior principle?

There are many different types of hospitality customers.

Selective attention is when we retain what we remember about an image.

In order to be classified as a mature traveler you need to be 55 years old.

Which choice is not a part of the selective hierarchy?

Internet advertisements, TV commercials and advertisements are examples of:

Consumers who purchase a combination of room and amenities for an inclusive price are part of the_________ market.