Multiple Choice
In addition to being a representation firm, Leading Hotels of the World is a soft brand, which is:
A) A brand that does its own central reservations system
B) A brand that is a rep firm and its own independent brand as well
C) A brand that hasn't quite yet met brand standards
D) A brand that is small in its sales volume and franchisees
Correct Answer:
Verified
Correct Answer:
Verified
Q1: Which statement is not true about the
Q3: An intermediary connects a buyer and a
Q4: Leading Hotels of the World can be
Q5: Franchising means that a franchisee has access
Q6: A major advantage of branding is that
Q7: Most hospitality organizations utilize one channel of
Q8: The usual franchise fee for a hospitality
Q9: Keywords help with a hotel website's search
Q10: An example of a new challenge with
Q11: Onward distribution of hotel rooms refers to:<br>A)