Multiple Choice
Tracking customer clicks and typical navigation on a hotel's website can be used to:
A) Monitor pay- per- click advertisements
B) Sell the hotel's product more efficiently
C) Segment the online customer market
D) Examine the efficiency of search engine placement
Correct Answer:

Verified
Correct Answer:
Verified
Q15: One of the major challenges with the
Q16: The following are methods of getting the
Q17: To evaluate a channel of distribution, a
Q18: What are the two audiences that hospitality
Q19: Who takes responsibility for distribution channel management
Q20: Hotwire.com and Priceline.com are beneficial to hoteliers
Q21: A major advantage of franchising, with regard
Q22: What is the main reason for the
Q24: A private label service is an example
Q25: The goal of distribution is to get