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    Consumer Economics Issues and Behaviors
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    Exam 3: Consumer Theories and Developing a Model
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    When Old Spice, a Company That Makes After -Shave, Antiperspirants
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When Old Spice, a Company That Makes After -Shave, Antiperspirants

Question 8

Question 8

Essay

When Old Spice, a company that makes after -shave, antiperspirants, and deodorants, launched an Old Spice High Endurance body wash, it was an example of__________.

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