Entenmann's Baking Company Produces Cakes, Pies, and Other Prepared Foods

Multiple Choice

Entenmann's Baking Company produces cakes, pies, and other prepared foods. It is one of the largest producers of baked goods in the Northeastern United states yet, it spends less than $2000.00 a year on advertising, and sells its product in large supermarkets and grocery stores for 1/2- 1/3 the cost of its competitors. This company pursues a(n) ___________ strategy.

A) focus
B) combination
C) differentiation
D) overall cost leadership