Multiple Choice
The scale descriptors "very bad," "bad," "neither bad nor good," "good," and "very good" are commonly used when studying the construct (Table 9.3 in the text) .
A) satisfaction
B) purchase intent
C) attitude
D) purchase frequency
Correct Answer:
Verified
Correct Answer:
Verified
Q24: Which of the following is not a
Q44: In alternative-forms reliability,the same respondents are measured
Q50: The Likert scale is a balanced rating
Q70: X<sub>O </sub>= X<sub>T </sub>+ X<sub>S </sub>+ X<sub>R</sub>
Q71: Which scale is not an itemized rating
Q76: In , the degree of similarity between
Q87: With alternative forms reliability,a low correlation may
Q96: Typically,each Likert scale item has seven response
Q105: The scale development process is an iterative
Q121: Reliability refers to the extent to which