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    Marketing Research
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    Exam 8: Measurement and Scaling
  5. Question
    In Marketing Research, Attitudinal Data Obtained from Rating Scales Are
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In Marketing Research, Attitudinal Data Obtained from Rating Scales Are

Question 27

Question 27

Multiple Choice

In marketing research, attitudinal data obtained from rating scales are often treated as data.


A) ordinal
B) interval
C) nominal
D) ratio

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