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    Marketing Research
  4. Exam
    Exam 8: Measurement and Scaling
  5. Question
    In Marketing, Sales, Cost, Market Share, and Number of Customers
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In Marketing, Sales, Cost, Market Share, and Number of Customers

Question 5

Question 5

Multiple Choice

In marketing, sales, cost, market share, and number of customers are variables measured on a(n) scale.


A) ratio
B) interval
C) nominal
D) ordinal

Correct Answer:

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