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    Exam 21: Multidimensional Scaling and
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    Data Order the Brands or Stimuli in Terms of Respondents
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Data Order the Brands or Stimuli in Terms of Respondents

Question 13

Question 13

Multiple Choice

data order the brands or stimuli in terms of respondents' preferences for some property.


A) Preference
B) Direct
C) Derived
D) Likert

Correct Answer:

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