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    Exam 21: Multidimensional Scaling and
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    Which of the Following Is a Way to Interpret the Configuration
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Which of the Following Is a Way to Interpret the Configuration

Question 3

Question 3

Multiple Choice

Which of the following is a way to interpret the configuration or spatial map?


A) examine the coordinates and relative positions of the brands
B) examine variables that load high on a factor
C) profile dimensions in terms of variables that were not used in the MDS procedure
D) examine dimension centroids

Correct Answer:

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