Multiple Choice
Which is an advantage of the derived approach to collecting perception data?
A) The researcher does not have to identify a set of salient attributes.
B) It is easy to identify respondents with homogeneous perceptions.
C) Respondents make similarity judgments using their own criteria, as they would under normal circumstances.
D) Both A and C are advantages.
Correct Answer:
Verified
Correct Answer:
Verified
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