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In MDS, at Minimum, Brands or Stimuli Should Be Included

Question 32

Multiple Choice

In MDS, at minimum, brands or stimuli should be included so as to obtain a well- defined spatial map. Including more than _ brands is likely to be cumbersome and may result in respondent fatigue.


A) 8; 20
B) 6; 20
C) 8; 25
D) 6; 25

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